Flying Banner Adverts from Flies
Can’t let this one fly past without sharing. An advertising campaign that truly has wings.
Always keen to learn more about self propmotion I was fascinated with this technique employed at a German Trade show – teeny tiny banner ads tied to big bluebottles (I think) and set free into the exhibition hall.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
eview
November 4, 2009 3:11 amWow! This post is really interesting. Advertising campaign with wings. Nice one.
JamesM
November 5, 2009 2:22 pmOkay – this is a great idea and I’m sure it will get everyone talking, but I think there’s something about flies I wouldn’t want to associate myself with – at best they’re an annoyance, at worst carriers of disease. What’s next – black rats with “frickin lazer beams”?!
Bannerstly
November 23, 2009 2:39 amI think this a very creative idea in banner advertising. Everyone will have to notice it.
Bobbie Cohoon
August 6, 2010 4:45 pmWow! This really is a single of the most beneficial blogs We have actually occur throughout on this subject. Basically Amazing
My Lordship
September 8, 2010 5:06 pmAm I the only one wondering whether this is ethical?