For Mash Get Smash – The Smash Martians Advert

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The Smash Martians began promoting instant mashed potato i 1974. The cackling hi-tech robots spied on suburband kitchens and poured scorn on such primative implements as the potato peeler. In 2006, BBC Good Food magazine voted the cheeky robots most iconic British food advert of all time.

They peel them with their metal knives……then they smash them up to bits!

Cadbury, make of Smash was initially sceptical of the campaign, saying it trivialised the product. Agency Boase Massimi Pollitt insisted it would be a success and the ads ran for 10 years, turning Smash into one of our most famous brands.

The Martians were the brainchild of creative ad man John Webster, also responsible for Sugar Puff’s Honey monster, the Hofmeister bear and for matching Gary Linkeker with Walker’s crisps.

The Martian voices were provided by Peter hawkins, whose othe performances included a daleck in Doctor Who, Captain Pugwash and both Bill and Ben, the Flower Pot Men.

Composer Cliff Adams said that the jingle to accompany ‘for Mash get Smash’ took just one second  to compose!

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For Mash Get Smash - The Smash Martians Advert, 9.0 out of 10 based on 1 rating
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1.
On February 13th, 2011 at 2:23 pm, J Woking said:
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I love vintage Adverts, from my youth please post more.

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2.
On March 5th, 2011 at 7:26 pm, Karen said:
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I loved those Mash Martians or should that be Mashians LOL

They should bring them back again and not any of the CGI we have these days, they should be how they were, that includes seeing the wires ;)
Karen´s last [type] ..Blazing Minds On Twitter- A Year In The Making

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On March 24th, 2011 at 3:28 am, Gary Corbett said:
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Wow, John Webster sounds like quite the creative mind, and well done to the Agency for having the belief to do it.

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