Buzz Marketing – Flies with Banner Ads
Flying Banner Adverts from Flies
Can’t let this one fly past without sharing. An advertising campaign that truly has wings.
Always keen to learn more about self propmotion I was fascinated with this technique employed at a German Trade show – teeny tiny banner ads tied to big bluebottles (I think) and set free into the exhibition hall.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement
Wow! This post is really interesting. Advertising campaign with wings. Nice one.
Okay – this is a great idea and I’m sure it will get everyone talking, but I think there’s something about flies I wouldn’t want to associate myself with – at best they’re an annoyance, at worst carriers of disease. What’s next – black rats with “frickin lazer beams”?!
I think this a very creative idea in banner advertising. Everyone will have to notice it.
Wow! This really is a single of the most beneficial blogs We have actually occur throughout on this subject. Basically Amazing
Am I the only one wondering whether this is ethical?